The Center for the Creator Economy is the first academic center of its kind. Its interdisciplinary work rests on four pillars: interdisciplinary academics, independent industry research, policy engagement, and support for creator-based ventures built by Syracuse students, faculty, and alumni. In practice, that means the Center is educating the next generation of professionals across the entire creator value chain (which includes on-camera talent while also encompassing the many jobs that support the creator behind-the-scenes), researching and publishing independent studies on platform dynamics, monetization, algorithmic implications, authenticity, and audience behavior, and convening the platforms, brands, creators, and policymakers shaping the industry’s future, through events in New York, Los Angeles, Washington, D.C., and Syracuse. This is how the Center is defining the discipline, leading the Industry.


Professor Erika Schneider teaches Digital and Social Media Innovation for Public Relations at Newhouse.

Where Students Learn the Full Industry

The creator economy is more than a content job — it’s an entire industry, and the Center prepares students for all of it. The Creator Economy minor, open to undergraduates across every school and college at Syracuse, addresses the full industry range: the creators on camera, and the producers, marketers, and agents who build around them. Students leave with real production work, published research and industry relationships built with Center guidance.

The Creator Economy Minor Career Pathways


Three students working on laptops together at a round table in a lounge with colorful patterned seating. Photo by Matthew Nerber.

Independent Research. Real Industry Impact.

The Center delivers independent, rigorous, and actionable research: examined through the lens of the creator, the marketer, and the consumer alike. Its research program includes high-frequency studies and long-form investigations built for scholarly rigor and industry use.

Learn More


Panelists at the Center for the Creator Economy's 'News, Creators and the Future of Journalism' launch event

Partner & Collaborate

We welcome engagement from individuals and organizations across the industry. Executives, creators, and other professionals can get involved as Adjunct Professors or Industry Fellows — while organizations ready to make a lasting investment can join as Founding Partners or Industry Council members, working on the Center’s research, student engagement, and talent pipeline from the inside.

Syracuse Alumni Industry Professionals Corporate Partners Philanthropic Support


Students mingling with a guest at the NYC launch event.

News & Events

As a Center, we move fast and stay in motion — on campus and across the industry. From our Syracuse launch to events in New York, Los Angeles, and Washington, D.C., the Center convenes the platforms, brands, creators, and policymakers informing our industry’s future. Click for press coverage, event recaps, research releases, and announcements from across our programs.

Latest News Events Calendar 'Cuse Creator Con


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